As a real estate investor, you understand that cash flow is king in the journey of building wealth. So you may have heard of this concept of funding your next real estate deal with whole life insurance.

This article will cover all of the common questions about whole life insurance for real estate investors.

We will show you a new and creative way to fund your real estate deals.

What is Whole Life?

Whole Life Insurance, also called Permanent Life Insurance, is a life insurance policy that offers lifetime protection. Your premium payment will never increase, and your death benefit is guaranteed to last forever.

Permanent Life Insurance is one of a few tax advantages products that can be used to buy real estate.

In addition to the tax-advantaged features of the policy, whole life insurance provides a living benefit, “Cash Value,” that can be accessed to fund things like real estate investments.

Whole Life Insurance is different from term life insurance. Term life insurance will only provide you with a death benefit for a period of time. For example, 10, 20, or 30 years. Once this window of time expires, your life insurance coverage will end. 

Term insurance is very affordable, and it is excellent for providing coverage.

A whole life insurance policy can range from small death benefits like $5,000 to as large as $200 million. The best part about Whole Life Insurance is that it is flexible and can be purchased to fit your needs.

But hold on for a second, can you imagine how much that 200 million dollar policy must have cost? whoof

For this article, we will be looking at Whole Life Insurance for Real Estate Investors.

Why You Should Buy Whole Life

Cash value is the primary reason to consider Whole life insurance for real estate investors. Essentially the quick and simple access to capital makes Whole Life insurance a powerful tool. The cash value is similar to a savings account but is inside your life insurance policy.

We say it’s like a savings account because this cash value always grows; it never goes down. If you purchase a dividend-paying whole life insurance policy, that policy will earn a dividend each year and grow your cash-value account.

The cash value in these accounts is safe. Your cash values are vested immediately, and the performance is non-correlated to the stock market, so your account will not go backward.

For example, back in 2008, when the economy plummeted and the stock market tanked, those with cash value in their whole life policies were safe from this drastic market change. Many investors with these whole life policies could dip into their cash values and invest at the best time in history.

Whole Life Vs. Savings Account

Ok, so why would a savings account be interesting?

What interest rates does your bank pay you on the cash you have saved? 1% maybe 2% if we are being generous? To make things worse, that interest the bank pays you is taxable. So really, are you making anything? 

What is the bank doing with your money once it is in their possession? The bank multiples your money and loans it out, earning far more than 1-2%. So why give up the control of your money into a savings account for a messily 2%?

Frankly, no one has ever shown you anything different. This is just what the government wants. They want you to think putting money in a savings account is the norm. They want you to rely on government-provided options like 401Ks for retirement. Who benefits throughout your lifetime as you blindly save for the future? I would argue banks and the government. 

Imagine if you could change this?

If you have done any research on this topic, you will most likely see information on the infinite banking concept. This concept dives deep into the above concept. Check out the article here. 

Without diving into the infinite banking concept too deep, the reason why Whole Life Insurance is a strong option for savings is that:

  • It will be credited with a much stronger interest rate. For example, the strongest mutual companies are crediting between 4-6% on policies’ cash values.
  • These returns are tax-deferred.
  • The cash value can be accessed tax-free.
  • The death benefits offer asset protection and are a tool for estate planning.

We can guarantee that you do not get this type of value from your savings account at your bank!

Recommended Reading: Check out the top 7 companies for cash value 

An Analogy Real Estate Investors Get

We have found that many real estate investors resonate with the following analogy. 

Let’s assume that your insurance policy is a $1,000,000 home.

Term insurance: is like renting a $1,000,000 home for a period of your life. You can acquire the $1,000,000 insurance policy at a lower premium price and have some benefits, but you do not own the home. You simply live in it until your term or “lease” is over.

Whole Life Insurance: Whole Life Insurance is more like buying a $1,000,000 home. This is more of a long-term commitment. You will need to commit to a steady monthly mortgage premium that would be more than renting. But in this case, it will help pay the mortgage and build equity “cash value.” As your equity grows, it can be used throughout your lifetime to purchase other investments.

Using your life insurance cash value is much like a Home Equity Life of Credit “HELOC.” The main difference between a HELOC and Whole Life cash value is you do not need to apply for the line of credit and be approved. Additionally, you pay no origination fees on the loan, and the interest is paid back to your policy, not to a bank.

Non-Direct Recognition

Caution! Not all Whole Life insurance companies are created equal.

We mentioned that many companies give you dividends that increase your cash value. One of the interesting features is that certain companies pay the same dividend even if you take money out of your policy.

This means that as you take out money, your performance is not impacted, so you can use it as an incredible source of funding for real estate deals.  

Who Shouldn’t Buy A Whole Life Insurance

Whole Life Insurance has many significant advantages. As we discussed, the product can also be bought at various levels. Even with all this in mind, whole life insurance is not for everyone. So who shouldn’t buy whole life insurance

People who have unstable or drastically unpredictable cash flow. It won’t be easy to sustain a whole life policy if you cannot make the premium payment.  

Our agents will be happy to help you design a life insurance policy to buy your real estate deals!

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We Are Real Estate Investors too!

At Top Whole Life, we have a unique perspective when we help our clients find their whole life policy. We are not just insurance experts; we are also real estate investors.

Our team owns a large portfolio of single-family, multi-family, and mobile home parks around the US. We are not just talking about whole life insurance; in theory, we also own this stuff.

We have used our own whole life policies to acquire real estate investments over the years.

So as you are doing your research, make sure to connect with us.  

In addition, one of our partners (Policy Genius) can help you find the best homeowners policies.


As we explained above, there are cases where it does not make sense to buy a whole life policy (at least right now)

From our experience, we have found that there is a range for a whole life policy.

  • There is a very DOABLE premium amount: EX. $100/Month
    • This amount may not be enough to be very meaningful for you.
  • There is also a very MEANINGFUL premium amount: EX. $5,000/Month
    • This amount could be meaningful, BUT is this a doable amount to sustain?

The experts here at Top Whole Life can help you find the right mix between DOABLE and MEANINGFUL and ensure you have the best whole life policy to invest in real estate with. 

Premium Financing for Real Estate investors

Now we will go over some advanced concepts on how to use whole life insurance.

Every real estate investor understands debt. And that real estate (for income) is an arbitrage between debt and how much rents are generated.

As an investor, liquidity can be a limiting factor as you try and start your whole life policy. Real estate investors have run into this problem, and premium financing is sometimes the solution. This strategy is where you can leverage real estate to purchase large whole life insurance.

So you do not have to pay this whole life insurance; the bank pays for it.

Premium Financing is an advanced strategy that only works for the right people. The only issue with premium financing is it only works if you have substantial assets to pledge as collateral to the bank. If you are a real estate investor with a large portfolio, this strategy could be a viable option.

Related: Premium Financing Whole Life

Are There Any Other Alternatives?

Yes, there are. Whole Life Insurance comes in various forms. One of these forms is Indexed Universal Whole Life Insurance. If you are a bit more of a risk-taker, this type of policy might be right what you were looking for.

Recommended Reading:  Whole Life vs. IUL

Common Questions

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