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When you find yourself in the market for whole life insurance, it won’t be long before realizing that many companies are vying for your business.

On the plus side, the more options you have, the easier it is to find the company that best suits your wants and needs.

However, on the downside, you’ll need to compare all your options to guarantee yourself of making the right choice.

Four Key Factors

Rather than wonder if you’re making the right move, it’s best to focus on four key factors:

1. Customer Service

It may not be the only thing that matters, but you never want to purchase from a company that doesn’t have your best interests in mind.

Good customer service means many things, such as providing accurate answers to all your questions promptly.

When you choose a company with a reputation for high-quality customer service, you can rest assured that you will be in good hands in the future.

2. Price

Let’s face it: most people only want to consider whole life insurance companies known for providing a lot of value at an affordable price. This is only natural, as there is no better feeling than getting the coverage you need at a price you can afford.

Every company has its own way of calculating whole life insurance rates, so make sure you compare a minimum of five quotes before pulling the trigger.

3. Financial Rating

Do you really want to purchase a policy from a company that is on a shaky financial ground? Of course not. This is a risk you should never take.

A.M. Best, for example, can provide you with all the financial rating information you require. This may not be the only thing you consider when choosing a whole life insurance company, but it has to be at the top of your list.

4. Reviews

There is no denying that you need to do your own homework when shopping for life insurance. Even so, you can learn a lot by reading online reviews from other consumers.

What are they saying about the customer service? How about the cost? What about the selection?

These are all questions you can answer as you read online reviews.


Selecting a whole life insurance company is easier said than done. Even so, it doesn’t have to be a daunting task.

By focusing on the key factors detailed above, it won’t be long before you know which companies have the best chance of winning your business.

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