Many people in the market for whole life insurance never make a purchase for one common reason: they don’t understand the process for doing so.

Although there is a lot that goes into this, although every person is in a unique position, there are some basic steps you can take to ensure that you are on the right track from the start.

Rather than overcomplicate things, the best approach is to simplify the process and move forward one step at a time.

Here are three steps you can take to ensure that you purchase the right policy at the right time, without breaking the bank:

  1. Know What’s Right for You

The most difficult part of buying whole life insurance is deciding what is and is not right for you. With so many companies selling coverage, it can be difficult to get on the right track. This is why you need to ignore what is going on around you and focus on your personal situation for the time being.

Answer questions such as:

  • Why is whole life insurance better for you than term coverage?
  • How much money are you willing to spend on a policy?
  • What is your timeline?
  • Do you have any other coverage at this time?
  • What type of death benefit are you most interested in?

When you answer these types of questions, you are able to focus on yourself for the time being.

  1. Get Quotes

Once you know what you are looking for in a policy, it is time to take the biggest step: obtaining quotes.

As simple as this process can be, thanks to the internet, there is something to remember: you don’t want to sell yourself short.

If one quote is good, two is better. And if two is better, three is ideal.

As a general rule of thumb, request a minimum of three whole life insurance quotes. Furthermore, keep an open mind as you compare the finer details.

Tip: don’t focus all your time on the cost of coverage. As important as this may be, there are other details to consider such as the reputation of the company.

  1. Ask Questions

With several quotes in hand, the time has come for you to make a final decision. But before you do this, clear the air in regards to any questions you may have. You may want to contact a company and ask questions such as:

  • What are the policy exclusions?
  • Will the premium remain the same, year after year?
  • What makes your company better than the rest?

It doesn’t matter what is on your mind, if you have questions you need to dig up answers. You owe it to yourself before making such a big purchase.


There will always be people who feel that buying a whole life insurance policy is a time-consuming, stressful process. While it can be difficult to make a final decision, it’s anything but impossible.

When you follow this simple three-step process, you will end up with an affordable policy that provides you with the coverage you require.

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